Did you know cookbook trailers are "a thing" now? Sure, cookbook trailers might be another ploy to reach a wider audience, but I appreciate that they open my eyes to new authors I might never have come across on my own. Done right, a cookbook trailer truly captures the essences and tone of the book (yes, even cookbooks have a voice and a tone to them). I know right away which ones I want to buy and which ones I don't.
Good cookbook trailers expose us to new books.
They make me fall in love with even more cookbooks, and we all know, I don't have enough cookbooks. They tug at my heartstrings and they leave me wanting more.
Here are three recent cookbook trailers that I think you will enjoy. Each is completely different from the other. If you are like me, then you will probably want to buy the books after watching the trailers, so I've included links for a few online spots where you can find these.
- Kate Lebo's trailer for her book "A Commonplace Book of Pie" (Chin Music Press, October 2013). It's a book about pie, with poetry, prose, and illustrations. Honestly, the trailer had me hooked as of the title and opening music. It sounded like the right music for pie and pie-making. I'm also a sucker for narrated stories, so when the voice came on with "The difference between superlative pie and a wish for cake is crust", that was it. I simply must have this book! Purchase info: Indie Bound or Amazon.
- The trailer for Mast Brothers Chocolate: A Family Cookbook (Little, Brown and Company, October 2013). The Mast Brothers are quite the characters, beards and all. Their cookbook trailer features cameos from Daniel Humm of Eleven Madison Park and even the cute guy from Entourage (yes I think he's cute). The trailer intrigued me because of my love of baking and family recipes, but it also made me laugh with their simple steps to follow for "handcrafting a great cookbook." The Mast Brothers put a lot of thought and heart into their company and chocolates, so I know this book is sure to please. Purchase info: Indie Bound or Amazon.
- Heston Blumenthal's cookbook trailer for Historic Heston (Bloomsbury, November 2013) is just like a short animated movie. Blumenthal is a fascinating man who is usually out to teach us something. I can't even begin to imagine how much information is packed into his new book. I learned something new in a minute and a half, simply by watching his trailer. Heston Blumenthal: mission accomplished! Purchase info: Indie Bound or Amazon.
Do you think you'll buy any of these cookbooks after watching their trailers?